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Customer Support
Phone: 301-652-5074
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Real Magnet, LLC
4853 Cordell Ave.
Suite PH-11
Bethesda, MD 20814

“Why I Love RMUG,” A Note from 2013 Attendee Lauren Jonas

August 1st, 2014 by Michael Al-Megdad

Last year, RMUG 2013 was a great success. Our inaugural user group conference featured the unveiling of our New Editor, a keynote address by Jay Berkowitz, and many great sessions on email topics like design and deliverability. RMUG 2014 will be even better! We’ve added a new track, just for beginners; we will be providing even more marketing tips and best practices; and we will be unveiling our all-new Marketing Automation module.

So, how beneficial is attending RMUG? Don’t take our word for it – the following was written by Lauren Jonas, Director of Social Media and e-Messaging at the National Science Teacher’s Association, who graciously shares her experiences with her fellow Real Magnet customers…

Read the rest of this entry »

Share Your Lessons and Successes at RMUG!

July 18th, 2014 by Michael Al-Megdad

Last year’s RMUG attendees asked us for even more case studies and success stories, so for RMUG2014 we’ve included lots of opportunities for you to share and discuss your best practices and favorite Real Magnet usage experiences.

Please help the RMUG community by adding real-world examples! We’re interested in hearing about anything you can share that would be useful to fellow Real Magnet users. This could be an interesting promotional campaign, a data segmentation approach, or anything else! You don’t need to be a polished speaker to take part – as a matter of fact, you don’t even have to attend. An RMUG staffer can present on your behalf.

Please submit your success story, idea, or experience today – our deadline is July 31st, so be sure to share your thoughts right away. Submissions don’t have to be perfect – we’ll discuss and refine!

 

 

Fixing the iPhone Image Orientation Issue

July 17th, 2014 by Michael Al-Megdad

Real Magnet users who are uploading images taken via iPhone (iOS 4 or greater) may experience issues with the orientation of images that are uploaded into messages and sent out to recipients.

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3 Ways to Embrace the Rise Of Channel-Specific Content

July 8th, 2014 by Real Magnet Archives

“We have to let everyone know about this.”channel tree

That phrase is common in marketing departments of all sizes, across all verticals, around the world. What “this” is could be a limited-time promotion, the opening of a conference’s registration, the receipt of a prestigious award — you name it. Whatever your brand, there is frequently something pertaining to it that is important enough to share with as many people as possible. Read the rest of this entry »

Are You Getting Blacklisted by Gmail?

July 1st, 2014 by Tom VanOstrand

Let’s start with a clarification: providers like Yahoo, Gmail, Hotmail and AOL don’t blacklist senders. That type of thing is only done by blacklisting agencies. If Gmail has begun placing your messages in the Spam folder, and labeling them with “We’ve found that lots of messages from yourdomain.com are spam”, what they’re telling you is that your campaigns have been receiving too many spam complaints and/or too little positive engagement. Read the rest of this entry »

7 Things You Can Do to Boost Your Email Results This Week

June 25th, 2014 by Real Magnet Archives

Improving your email program is typically a big-picture, highly strategic goal that takes careful planning, statistical analysis, and patience. But what can you do in the interim to improve your email results as you wait for your long-term strategies to mature and materialize?

Here are 7 simple techniques to help get your email program over the hump, or out of a rut:

Read the rest of this entry »

5 Subject Lines That Defy the Delete Button

June 16th, 2014 by Real Magnet Archives

The biggest threat to your email program today is not your competitors’ email programs, evolving deliverability determinants, or even social media. No, the one thing that drags your email program down more than any other obstacle is the ‘Delete’ button. Smaller than a quarter, yet more powerful than the largest opt-in list on the planet, the ‘Delete’ button shuts down your message before it even gets started, squandering all the work you put into copywriting, design, multi-platform optimization, segmenting and targeting.

Defying the Delete button begins with exceptional subject lines. Here are 5 ways to write subject lines that help your messages make a strong first impression so that they give themselves the chance to continue the conversation: Read the rest of this entry »

Are You Ready For The Canadian Anti-Spam Law? Download Our White Paper Today

June 13th, 2014 by Tom VanOstrand

Countdown to CASL

In roughly 3 weeks Canada will implement a landmark anti-SPAM law to regulate how businesses and organizations send promotional email, text, and social messages to Canadian recipients. The law, known as CASL, goes into effect on July 1, 2014, and its stipulations and consequences are more severe than those of CAN-SPAM, the U.S. anti-spam law. Read the rest of this entry »

Measuring Email and Social Success with Google Analytics

May 12th, 2014 by Michael Al-Megdad

Real Magnet’s integration with Google Analytics provides a powerful solution for analyzing email’s role in generating traffic to your website. And if you’re using Social Magnet, Real Magnet’s integrations with Facebook and Twitter, Google Analytics will give you unparalleled insights into the effectiveness of each channel (email, Twitter, Facebook) in accomplishing your marketing goals.

Read on for an overview of our integration with Google Analytics and sign up for our special webinar to see it in action.

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Spring is Here! It’s the Perfect Time to Clean Up your Real Magnet Account

May 7th, 2014 by Mitch Eisen

It was a brutal winter for most of us across the United States. Now that the sun is shining and the birds are chirping, we’re back to our yearly routines of cleaning out closets, sprucing up our lawns, and getting ready for the rest of 2014.

Like your home during those cruel winter months, your Real Magnet account gets cluttered and cramped over time, and can benefit from a thorough cleaning. What better time than now, when spring is in the air? Follow these tips and get your Real Magnet assets better organized to cut down on time spent surfing through grids, get a fresh look at your reporting metrics, and even improve your deliverability rates! Read the rest of this entry »