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Customer Support
Phone: 301-652-5074
support[at]realmagnet.com

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Phone: 301-652-4025x131
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Real Magnet, LLC
4853 Cordell Ave.
Suite PH-11
Bethesda, MD 20814

Real Magnet April Webinars Reminder!

April 23rd, 2014 by Javi Calderon

This is a reminder for all our valued customers that TOMORROW, Thursday April 24, and next Tuesday April 29, Real Magnet will be hosting webinars to discuss two of the big, hot-button topics in email marketing today: the Canadian Anti-Spam Legislation and Responsive Web Design…

CASL goes into effect this summer! With the July 1 start date looming, it is time for any business or organization that sends promotional messages to get up to speed with CASL guidelines.

With over 50% of emails being opened on mobile devices, it is absolutely critical for organizations to adjust their email content to optimize usability and viewability for mobile.

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5 Tips for Making Your Emails More Mobile-Friendly

April 15th, 2014 by Calie Brennan

A Few Simple Adjustments Can Make a Big Difference

The mobile revolution is putting a lot of pressure on marketers to shift how they deliver content to their constituents. As more people connect to the Internet via mobile devices rather than PCs, marketers must adjust their content for mobile in order to stay relevant.

While redesigning your entire website for mobile is a significant undertaking, updating your emails for mobile can be achieved by making a few simple adjustments to your approach.

Here are 5 tips for creating great mobile-friendly email content: Read the rest of this entry »

Awesome Features in Real Magnet that Everyone Should Know – Part 2 of 2

April 9th, 2014 by Michael Al-Megdad

Missed our recent webinar? Here are 5 of the 10 most useful (but often overlooked) Real Magnet features we revealed!

In part 1 of this post, we revealed 5 of the 10 most useful, but often overlooked, features in Real Magnet. In this post we present the remaining 5 and hope they help impact the success and efficiency of your marketing campaigns today!

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March Madness is Here! Do Your Subject Lines Pass the Eye Test?

April 4th, 2014 by Mitch Eisen

March Madness is here once again, and like every year, millions of Americans get caught up filling out their brackets, making their predictions, and trying to prove their knowledge (or luck) to their friends and coworkers. Some spend hours meticulously making their picks: scrutinizing every option, pouring through stats, comparing strength of schedules, wins and losses, etc. – others simply make their decisions on a whim or go with their gut, and some even turn to more unorthodox methods for making their picks.

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Introducing Template Zone Editing Restrictions

April 3rd, 2014 by Mitch Eisen

How to Set Template Zone Editing Restrictions

Real Magnet has introduced a new feature that allows template designers to restrict the available editing tools that users can utilize to edit individual zones within their templates. This is designed to help protect an organization’s branding by restricting the creative latitude of individual users.

Using the Template Zone Editing Restrictions, the template designer can deactivate the use of the various editing tools on a per zone basis, including: Delete, Edit, Copy, Drag, Drop, and Disable (which completely prevents the user from interacting with that particular zone) and many more.

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Awesome Features in Real Magnet that Everyone Should Know: Part 1 of 2

April 2nd, 2014 by Michael Al-Megdad

Missed our webinar last week? Here are 5 of the 10 most useful (but often overlooked) Real Magnet features we revealed…

Real Magnet is chock full of features designed to help you create, manage, send, and track online marketing messages. But even our most advanced and tenured users are unknowingly missing out on many great tools that can help simplify and supercharge their marketing efforts. That’s why we’ve decided to pull back the curtains and shine a spotlight on some of our more underutilized features that can have a major impact on the success and efficiency of your marketing campaigns. Take a look!

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Gmail’s New Email View And What It Means For Content

March 27th, 2014 by Michael Al-Megdad

What? They’re Messing With Gmail Again?!

Short answer – kind of. Gmail’s widely loathed tab view is getting a new way to view messages in the promotions tab. You can see in the image below that each email message is showing a logo, banner image and the subject line displayed 3 in a row.  It’s like Pinterest - but with emails!

Experimental Email View- Promotions Tab

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Google Adds Unsubscribe Link to Email Header

March 10th, 2014 by Tom VanOstrand

Google has released a new feature that will be a boon to online marketers and recipients alike: an unsubscribe link that sits at the top of email messages, right next to the recipient’s name and email address, making it easier for recipients to find and unsubscribe from messages they don’t want. Known as a ‘list-unsubscribe’, the link will allow recipients to quickly unsubscribe without having to leave Gmail. Clicking the link opens a pop-up window that will double-check your desire to unsubscribe.

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Introducing Approved Sender Enhancements

March 6th, 2014 by Michael Al-Megdad

Understanding Real Magnet’s New Approved Sender Enhancements

Real Magnet has added new functionality to its Approved Sender feature in order to provide greater flexibility over the message approval process. The goal of Approved Sender is to give organizations the capacity to have one or multiple member(s) of management review the messages of designated senders before the message is sent.

Two new features have been added:

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What does the Canadian Anti-Spam Law Mean for You?

February 20th, 2014 by Tom VanOstrand

Starting in July of 2014, email marketers will have new regulations to contend with, thanks to the Parliament of Canada. The Canadian Anti-Spam Law  (our northern neighbors’ answer to CAN-SPAM) applies specific requirements for commercial electronic messages that are sent to and from Canadian servers. American organizations that do business across the boarder need to familiarize themselves with the legislation and reassess their own lists to make sure they are in compliance with the CASL.

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