September 16th, 2014 by Tom VanOstrand
Maintaining high standards of “list health” is an integral part of any successful email marketing campaign. Do you acquire new lists from a list vendor? Have you been sending to the same list for an extended period of time? Are you dusting off an old list that you haven’t used in a while? Following these tips will help you get rid of bad email addresses and disengaged recipients, helping you improve both your engagement rates and your sender reputation. Read the rest of this entry »
August 14th, 2014 by Javi Calderon
From fields and subject lines are not the only information your recipients’ see in their inboxes. Pre-header text provides additional information that helps clue the recipient in on what to expect within the email. Real Magnet has added pre-header text functionality to messages, giving marketers another tool to help grab readers’ attention as they decide whether or not to open a message.
Pre-header text usually displays the first line of body text directly behind the subject line in the recipient’s inbox. By using Real Magnet’s pre-header text functionality you can now customize this text. Read the rest of this entry »
August 8th, 2014 by Real Magnet Archives
In order for your email program to be effective, it needs to fire on all cylinders: deliverability, targeting, relevance and copywriting. If any of those don’t work well, your email’s results will also sputter. The most cleverly crafted offer can only persuade the owners of the inboxes it reaches. There is little benefit to 100% deliverability to an audience that simply does not want what you’re selling. Read the rest of this entry »
August 1st, 2014 by Michael Al-Megdad
Last year, RMUG 2013 was a great success. Our inaugural user group conference featured the unveiling of our New Editor, a keynote address by Jay Berkowitz, and many great sessions on email topics like design and deliverability. RMUG 2014 will be even better! We’ve added a new track, just for beginners; we will be providing even more marketing tips and best practices; and we will be unveiling our all-new Marketing Automation module.
So, how beneficial is attending RMUG? Don’t take our word for it – the following was written by Lauren Jonas, Director of Social Media and e-Messaging at the National Science Teacher’s Association, who graciously shares her experiences with her fellow Real Magnet customers…
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July 18th, 2014 by Michael Al-Megdad
Last year’s RMUG attendees asked us for even more case studies and success stories, so for RMUG2014 we’ve included lots of opportunities for you to share and discuss your best practices and favorite Real Magnet usage experiences.
Please help the RMUG community by adding real-world examples! We’re interested in hearing about anything you can share that would be useful to fellow Real Magnet users. This could be an interesting promotional campaign, a data segmentation approach, or anything else! You don’t need to be a polished speaker to take part – as a matter of fact, you don’t even have to attend. An RMUG staffer can present on your behalf.
Please submit your success story, idea, or experience today – our deadline is July 31st, so be sure to share your thoughts right away. Submissions don’t have to be perfect – we’ll discuss and refine!
July 17th, 2014 by Michael Al-Megdad
Real Magnet users who are uploading images taken via iPhone (iOS 4 or greater) may experience issues with the orientation of images that are uploaded into messages and sent out to recipients.
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July 8th, 2014 by Real Magnet Archives
“We have to let everyone know about this.”
That phrase is common in marketing departments of all sizes, across all verticals, around the world. What “this” is could be a limited-time promotion, the opening of a conference’s registration, the receipt of a prestigious award — you name it. Whatever your brand, there is frequently something pertaining to it that is important enough to share with as many people as possible. Read the rest of this entry »
July 1st, 2014 by Tom VanOstrand
Let’s start with a clarification: providers like Yahoo, Gmail, Hotmail and AOL don’t blacklist senders. That type of thing is only done by blacklisting agencies. If Gmail has begun placing your messages in the Spam folder, and labeling them with “We’ve found that lots of messages from yourdomain.com are spam”, what they’re telling you is that your campaigns have been receiving too many spam complaints and/or too little positive engagement. Read the rest of this entry »
June 25th, 2014 by Real Magnet Archives
Improving your email program is typically a big-picture, highly strategic goal that takes careful planning, statistical analysis, and patience. But what can you do in the interim to improve your email results as you wait for your long-term strategies to mature and materialize?
Here are 7 simple techniques to help get your email program over the hump, or out of a rut:
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June 16th, 2014 by Real Magnet Archives
The biggest threat to your email program today is not your competitors’ email programs, evolving deliverability determinants, or even social media. No, the one thing that drags your email program down more than any other obstacle is the ‘Delete’ button. Smaller than a quarter, yet more powerful than the largest opt-in list on the planet, the ‘Delete’ button shuts down your message before it even gets started, squandering all the work you put into copywriting, design, multi-platform optimization, segmenting and targeting.
Defying the Delete button begins with exceptional subject lines. Here are 5 ways to write subject lines that help your messages make a strong first impression so that they give themselves the chance to continue the conversation: Read the rest of this entry »