Blogging is an important channel in many marketers’ plans.  Yesterday, the FTC implemented new rules governing disclosures when a blogger is writing about a service or product. As a blogger, you are now required to disclose any payments you receive from a company whose products or services you review, or if you are getting a freebie.
 
The Specialized Information Publishers Association – a long time Real Magnet customer – yesterday produced a short piece on the new rules which offers commentary from experienced attorneys.  It’s good advice that we now pass on to you.

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This entry was posted on Wednesday, October 14th, 2009 at 10:19 am and is filed under Best Practices, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.