Last week, Google announced a new addition to messages that are sent to your subscribers’ Gmail spam folder. The addition is a top banner on the spam email message with a brief description as to why the email was placed in the spam folder. These explanations range from malicious links in the email to the email being similar to other messages detected by Gmail’s spam filter. I think explaining to subscribers why something is classified as spam is a step in the right direction, but the feedback on why these emails went to the bulk folder does not come back to the email marketer. The only way for you as an email marketer to see why Gmail is classifying your emails as spam (and what Gmail is telling the rest of your Gmail subscribers) is to test your messages internally to Gmail addresses of your own, making sure they don’t trip the spam trigger in the first place.
This, along with many other reasons, is why it is so important to test, test, test before your send out your email marketing campaigns. By sending emails to your internal test accounts for placement and renderability, it may be the difference between success and failure. In addition to Gmail, I recommend setting up multiple internal email accounts at many different webmail and email providers to gain insight as to what is going on with your campaigns.
For a more advanced method of testing your email messages we recommend using deliverablity testing tools. With Real Magnet’s deliverablity testing tools you can be informed about any potentially red flags in your email message as well as view a preview of the message in many different types of inbox scenarios. If you want to learn more about our deliverablity testing offerings, click here.
Ela Czajka, a software engineer with the Gmail team, blogged about the new features on the Gmail blog and you can find that post here.
Until next time, stay relevant, stay engaged, and get delivered!