As always, this week’s Emailioration tip is something you can change today to improve your email results this week. But unlike previous tips, this change is not something you modify in your email program, and in fact takes place entirely outside of the inbox.
To improve your email results, be more social.
One of the hallmarks of a successful email program is anticipation – the better your audience knows you and the more they expect to hear from you, the more likely they are to notice, open, read and interact with your messages. One way to build anticipation is in the inbox itself, by mailing on a regular schedule and driving engagement with each message. But the inbox doesn’t have the market cornered on anticipation. The more relevant your brand is to your subscribers in general, the more anticipation grows. Just like regularly scheduled and engaging emails, increased activity in Twitter, Facebook, LinkedIn, Pinterest, YouTube, Google+ or any other social network can place your brand more in your subscribers’ lives, which can translate into improved engagement metrics across all channels – email included.
How exactly to build that social interaction is covered in much more detail in the new Real Magnet eBook, The Social Starter Kit. You can download it for free if you’re interested.
Each week on “Emailioration Monday” we spotlight a single tactic you can implement this week in order to improve your email marketing. Share tips of your own on Twitter at #Emailioration, and see the full collection of Emailioration tips here.