In roughly 3 weeks Canada will implement a landmark anti-SPAM law to regulate how businesses and organizations send promotional email, text, and social messages to Canadian recipients. The law, known as CASL, goes into effect on July 1, 2014, and its stipulations and consequences are more severe than those of CAN-SPAM, the U.S. anti-spam law.
The law’s centerpiece is its consent provisions: unlike CAN-SPAM, CASL requires marketers to have the consent of recipients before sending them commercial messages.
This means that after July 1, it is a violation of CASL to send Canadian recipients messages without their consent!
To help you prepare for and comply with CASL, we’ve created a downloadable white paper.
In addition, if you missed our webinar on how to comply with CASL, you can view it here.