Archive for the ‘Uncategorized’ Category

A Primer on the Mobile Market

Wednesday, September 8th, 2010

The market and demand for mobile devices, smartphones in particular, is exploding. In fact, it’s growing so fast that many marketers have been caught flat-footed – not knowing how or where to begin learning about marketing to mobile devices.

Today’s post is a contextual piece that provides a marketer’s overview of the state of the mobile market.  All of the statistics cited below were produced by the Nielsen Company.

Feature Phones vs. Smartphones

The mobile environment is compromised of two device classes – feature phones and smartphones. Feature phones run simple applications, such as phone service, text messaging, basic email and web access, and has little or no access to 3rd party applications.

Think of the mobile device you owned before your iPhone, BlackBerry, or Droid. Chances are it was a feature phone.

Smartphones are akin to hand-held computers. They house sophisticated operating systems that run complex applications, such as PC-like email and web access, games, video, music, and more. Perhaps the defining characteristic of smartphones is their ability to access and download 3rd party “apps” like those available in Apple’s App Store.

Smartphone

Feature phones are the dominate devices in the U.S. market, but that is changing. The Nielsen Company predicts that smartphones will overtake feature phones in the U.S. by the end of 2011.  Note that in Q2 2010, 25% of mobile phone subscribers owned smartphones, meaning this number will more than double in the next 1 ½ years!

Here are additional statistics that testify to the explosive growth anticipated in the smartphone market:

•  A ChangeWave Research survey reveals that nearly 20% of respondents plan on purchasing a smartphone in the next 90 days (June, 2010)

•  RBC Capital Markets reports that smartphones will exceed shipments of personal computers in 2011.

Smartphone Players in the U.S. Market

In the U.S., there are three primary smartphone players: Apple (iPhone), RIM (BlackBerry) and Google (Droid, Pulse, EVO, and others). The market share of these players  are displayed in the graph below.

Operating

While RIM’s BlackBerry owns the greatest share of the market, and Apple’s iPhone seems to command the most public attention, it’s Google’s Android OS that appears to be enjoying the fastest growth. Among new smartphone subscribers, 27% have selected Android-powered smartphones, compared to 23% for the iPhone. BlackBerry’s share of that market segment has been steadily declining.

Email is a Smartphone’s Most Popular Application

And what are smartphone subscribers using their devices for? Many things, including social networking, checking the news and weather, even to call other people! But the most popular application is email. The chart below shows that mobile subscribers are reading and sending email almost half the time they are on their mobile devices.

us-mobile-time-spent

Conclusion: while mobile email is still in its nascent phase, marketers need to start thinking seriously about their messaging to mobile devices…particularly smartphones.  The good news is that the evolution of design best practices for mobile email could directly intersect with those for PC-based emails.  iPhones, for example, render messages at 100% of the width of the display screen.

Real Magnet’s Tools for Mobile Email release, scheduled to launch the week of September 20th, will provide you with features and functionality to better target and optimize your message for mobile consumption.  Stay tuned to the Real Insights blog for more information on the release and attend our free webinars on September 21st and 28th!

Minute Clinic

Thursday, August 19th, 2010

One of the many advantages e-mail marketing has over more traditional methods is the amount of feedback available to senders in the form of deliverability metrics – data that can be used to produce the best possible ROI. And while I’m certain this is not news to most senders, it still surprises me to learn how many use e-mail in “set-it-and-forget-it” mode. The time they allocate to e-mail marketing is limited to crafting the best possible offer, wrapping it in beautiful e-mail, and getting it out the door.

The deliverability part of the e-mail campaign is not nearly as fun or sexy as developing the message and the creative – it can look downright boring, or even a little scary. But senders who don’t take a little extra time to look back at their metrics are missing a crucial opportunity to squeeze the last bit of deliverability – and ROI – out of each campaign. Here are four easy steps you can take right now to improve the deliverability of your next send, and each of them takes a only a minute or two:

1. Resend your soft bounces. Most e-mail bounces are of the “generic soft” variety, which is the receiving server’s way of inviting you to try sending again later. The receiving server may be having temporary issues, or it may have de-prioritized your mail. In either instance, you should take them up on that invitation.

Real Magnet will automatically attempt to resend certain types of bounces for a few hours after your messages are sent, but some problems can take longer to fix. After 24 hours, log into Real Magnet, click on the Track tab, and select a message to track. In the “Message Sent Results” report, click on the Details icon for bounced messages. You’ll see a breakdown of the bounce results, and a button for resending bounces. Check the box next to each bounce type you want to resend, and hit the Resend Bounces button. Real Magnet will take another crack at delivering the bounces. (Real Magnet will not re-send “User Not Found” or hard bounces, even if the boxes for those bounce types are checked when you hit the Resend button. These are addresses that your recipients’ ISPs have told us are dead, and continued attempts to send to them can damage a sender’s reputation score.)

2. Use “Track Deliverability”. Get an instant read on possible deliverability issues for any of your messages, all on one screen. On the Real Magnet Send tab, click on “Send Deliverability Test” in the left navigation pane. Select a message to be tested, and hit the “Send” button.

Now hop over to the Track tab, and select “Track Deliverability Testing”. Click on your message to see the results of a battery of usability, rendering and spam tests. It’s a great way to catch any potential issues early, and provides quick guidance on the most efficient use of the time you spend on your e-mail campaigns. If this option is not enabled on your account, give support a call (301.652.5074) or an e-mail (support@realmagnet.com).

3. Leverage Domain-Level Reporting. For many senders, some receiving domains are far more important than others. You can catch possible delivery problems earlier at these important domains by adding them to your personal list of domains to track and analyze.In the Tools tab, select “Account Management” in the left navigation pane. Then click on “Domain Tracking”. You’ll see a field to type in the domains to be added to your domain tracking list. Enter a domain and click the “Go” button. Now tracking information for that domain will appear on the Tracking page for all of your future messages.

Let Real Magnet know about domains with 100% deliverability but zero opens on large volumes of mail. That’s often a sign that a domain is either quietly discarding your mail after accepting it for delivery, or is no longer handling mail for any recipients. Our delivery team can find out which it is. If it’s the latter, time to prune that domain from your lists. If it’s a block, we can reach out to the domain and see what can be done to resume normal delivery to your recipients.

4. Automatically ask your recipients to whitelist you. This might be the easiest change to implement resulting in the biggest improvement in deliverability. Place a line of text above the creative in your messages asking the recipient to add your “friendly from” address to their contacts list. Place the same text next to your e-mail list sign-up form on your web site. An entry in your recipients’ contact lists can mean the difference between delivery and soft bounce, between delivery to Junk or to the Inbox, between images on or images off by default. It takes just a minute, and you’ll never have to do it again. You might even go so far as to point recipients and their ISPs to the Real Magnet Whitelisting Information page. It gives both Desktop-level instructions for recipients and Server-level instructions for e-mail administrators.

Take a few minutes to follow these four easy steps. If they help generate just a few extra conversions per send, they might be some of the most profitable extra few minutes you spend on e-mail.

Andrew Barrett is Senior Director, ISP Relations & Deliverability at Real Magnet.

Real Magnet & Personify: A Fully Integrated AMS-Email Solution

Monday, August 9th, 2010

Now you can access Real Magnet’s world-class email app from within TMA Resources’ Personify AMS.

Real Magnet offers a completely embedded single sign on solution for organizations using Personify. To view a demonstration of how this integration functions, watch the video below:

This integration dramatically simplifies the email marketing work flow of customers using both Real Magnet and Personify. Specifically, the integration let’s you:

  • Upload targeted lists from Personify directly into Real Magnet (no more importing or exporting).
  • Automatically add Real Magnet tracking data to Personify member records (sent date, opened, clicked, unsubscribed, and bounced).
  • Use Real Magnet tracking data in Personify BusinessObjects queries.
  • Automatically update/flag unsubscribes in a members’ Personify Interest Areas.
  • Send individual members a trackable, one-off email or fax.
  • View a member’s full Real Magnet history from their Personify record.

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Why Real Magnet?

With inboxes flooded, you need to be at the top of your game to get the attention of members and prospects. Real Magnet – a leading provider of email services to associations and non-profits – can help you get there.

We Know Associations

Real Magnet is the leading provider of email services to associations and non-profits – and has been since 2002. Today, more than a thousand of these organizations are using Real Magnet for their email and event marketing. In 2004, the ASAE endorsed Real Magnet as the email service provider of choice for its members.

Industry Leading Deliverability

Deliverability is a top priority. We work directly with ISPs, technology partners, filtering organizations, and customers to ensure the highest possible delivery rates. Additionally, deliverability testing tools are built right into the application. Real Magnet is CAN-SPAM compliant, Sender Score Certified, and a member of the Email Sender and Provider Coalition.

Tools For Mobile Email – Coming September 2010

As the market for mobile devices powers forward, more recipients are viewing your messages on iPhones, Blackberrys, and other gadgets. In September, Real Magnet will release a suite of tools to help you market more effectively to mobile recipients. The suite includes new features to create, preview, and track mobile messages.

Reporting and Dashboard Modules

Highly targeted campaigns are more successful than untargeted ones, period. Our Reports and Dashboard Modules give you the tools to identify and generate highly targeted lists. Choose from more than 50 pre-defined reports, or create your own. All reports, pre-defined or customized , can be populated on your personal dashboard.

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Download this page as a PDF

Questions? Contact us! sales@realmagnet.com or 301-652-4025.

The Fiscal Responsibility Of Business Ethics In The Privacy Debate

Thursday, July 29th, 2010

Privacy and public policy are in the trades again. Every few years the topic of online privacy becomes important on Capitol Hill, so I wrote about it in my column in MediaPost this month. The debate ostensibly impacts us as email marketers, and it also may impact us as consumers. How then should we regard pending privacy legislation – as a threat to our current business practices, a chance for a more level playing field, an inevitable market correction, some relief for our own personal inboxes? All of the above, potentially. I approach email marketing from the consumer’s perspective: do right by your audience and the ROI will take care of itself. If there’s a public outcry about online privacy, I sure hope fingers are pointing at my competitors, and not me.

The Fiscal Responsibility of Business Ethics in the Privacy Debate
by Mike May
Published on 7.28.2010 in MediaPost’s Email Insider.

Public policy has become topical in the email industry again. The last time online privacy was as common as part of the vernacular on Capitol Hill was leading up to the CAN-SPAM Act of 2003. In 2003 legitimate email marketers were the beneficiaries of the legislation, though the impact of the current go-round on email marketers is up for debate. The current proposed legislation — in particular the bill set forth by Rep. Bobby Rush (D-Ill) — puts forth a “universal opt-out program,” a sort of do-not-call list for email and other personally identifiable information collected online. If passed, this will change the way many law-abiding business operate, and would very likely hamstring many list rental and lead generation businesses. It could also have ramifications for trade-outs and co-promotions, as sending email to a house list on behalf of another company could fall into a grey area and raise the specter of lawsuits.

Frankly, we shouldn’t give a rat’s whisker about the legislation — CAN-SPAM, the Rush Bill, the Boucher Bill or any of the next bills to tumble down Capitol Hill. As email marketers who simply want to continue a dialogue with our customers and subscribers, shouldn’t we already be Beyond Reproach?

Think of Beyond Reproach as the kinder, more thoughtful cousin of self-regulation. If you self-regulate as a driver, for example, you might catch yourself tapping your brakes when you see a police car hiding in the weeds ahead. If you’re Beyond Reproach, you drive at the speed limit — not because you’re purposely abiding by the law, but because you genuinely believe that 55 mph is a safe and reasonable speed to travel. Staying within the law is coincidental to you. Drivers like this are the most laudable citizens of the highway.

As email professionals who devote enough energy to our craft that we read the best practices in the trades and attend the most highly regarded conferences, shouldn’t we be the most laudable citizens of the email industry? Shouldn’t we be the group that the laws aren’t meant to restrict, but whose business practices the laws seek to standardize?

Here is how Beyond Reproach would look in practice:

List Rental or Co-Promotion: A client of my company’s promotes conferences through media partners, which normally has them exchanging some exposure at the conference for email rights to the media company’s subscriber lists. But this year a proposed partner asked my client for the same rights, in order to promote an offer to the client’s subscriber base. My client refused, citing the integrity of his company’s list as the reason. But then company principals continued to reflect and realized their willingness to compromise their media partners’ list integrity reflected as poorly on them as it did on the partner. So they made a policy change to no longer send direct or sponsored emails to partners’ lists, regardless of the permissions granted by the subscribers. That’s good email citizenship.

Exceptions to Subscriber Preferences: Clients often set up preferences centers but want to reserve the right to email their subscribers independent of the lists they have selected for themselves. The most common reasons are unanticipated communication needs, the launch of new newsletters or content streams, or special announcements. Advising these clients is done with a single word: discipline. Rather than thinking of your list as an asset to leverage as you see fit, think of it instead as a media property you have some limited access to merchandise within. Once you turn preferences over to your subscribers, your role changes from list owner to content publisher. If you have a new newsletter you need to promote or an announcement you need to make, think about how you would include this content within your existing messages, instead of writing and sending separate messages that necessarily ignore (or at least stretch) subscriber preferences.

Opt-Out: Read DJ Waldow’s column on this very topic from a couple of weeks ago. He outlines a scenario where an email marketer is within the law, but not Beyond Reproach. With the “Universal Opt-Out” provision in the current Rush Bill, this grey area is going to have a lot of light throw on it in the near future. And DJ’s argument is even more cogent than mine. He argues not from a position of business ethics, but simple fiscal responsibility: “making assumptions and sending customers emails they have not asked for (opt-out) tends to be a combination that can be deadly.”

I don’t mean to open up a can of flames about the current proposed legislation. I’m sure there are some aspects of it that some readers of this column object to, and there are likely provisions that could impact how my company and/or our clients conduct some parts of our business. So yes, we’ll stay current with it and follow the laws if passed. But the fact that privacy is on the Hill again should be a wake-up call that as an industry, we are not currently Beyond Reproach. Yes, your list is an asset, and you have the right to profit from that asset. But is it a more valuable asset than your company’s reputation? As competition intensifies, aren’t likability and integrity more meaningful differentiators than list size or trailing quarterly revenue?

And as a professional and an organization, is your energy best spent defending established tactics shared by yourself and all competitors in light of a rapidly evolving environment, or is it wiser to devote your resources towards innovations that differentiate you and forge newer and stronger connections with your subscribers?

I believe acting Beyond Reproach is a path toward long-term prosperity, despite the occasional near-term compromises it requires. And every time I’m pulled away from thinking about the fun possibilities in email innovation to read 55 pages of privacy legislation, I’m further convinced.

Metrics to Analyze Content, Copy and Engagement

Thursday, July 22nd, 2010

mmay150x150

post from Mike May, Real Magnet’s Director of Insights

I talk a lot about engagement, not just because it’s going to start impacting deliverability, but also because engagement is the primary objective of most email programs. You send email because there is a connection between your organization and a subscriber, and you wish to nurture that connection. The desired end result is usually some action – registering for a conference or webinar, downloading a research report or white paper, participating in a survey, or consuming some relevant content online. But when your subscribers take these actions they are exhibiting the engagement your email strives to foster.

Alas, not all of your subscribers take each action you present to them in every one of your emails. Fortunately, there are other ways to measure how engaged they are – and how engaging your emails are – independent of the results of your message’s primary call-to-action. Here are a few metrics to employ to evaluate how engaging your email program is:

1. Open Rate. Open rate is typically used to evaluate the effectiveness of subject lines. But syntax aside, open rate also measures a very important component of engagement: anticipation. Your subscribers are more likely to open an email from you if they are expecting it and looking forward to receiving it (and any subscriber looking forward to receiving your email certainly qualifies as engaged). How do you tell which part of open rate measures the effectiveness of your subject lines, and which measures engagement? It’s impossible to pinpoint one from the other, but you can find some clues. If your open rate doesn’t move much, despite very different subject lines from message to message and even A/B testing within the same message, your score is probably more a reflection of your engagement than what’s actually in the subject line itself.

2. Click-to-Open. The number of click-throughs (or “Links” in your Real Magnet reporting) measures the number of message recipients who clicked on one or more links. Your click-through rate (or Link %) is that quantity divided by the total number of delivered messages. What this measures is the size and shape of the funnel, from your universe of recipients down to the success of the call-to-action. But while click-throughs are evidence of engagement, this metric doesn’t measure how engaging your messages actually are. A better metric is click-to-open, or the percentage of the people who opened your email who went on to click something in it. Only the people who open and read your email can judge whether or not your content is compelling.

For example, let’s say Company A sends its newsletter to 10,000 people. It gets a 50% open rate and a 5% click-through rate, for 500 links. Company B also sends to 10,000 subscribers, and gets a 20% open rate and a 2.5% click-through rate for 250 links.

Image 213

Company A got double the click-through rate, but because its open rate was much higher, it had a larger universe of subscribers who saw the content in the first place and were in a position to click on it. Company A’s Click-to-Open rate is 10%. Despite Company B’s lower click-through rate, it had a Click-to-Open rate of 12.5%. Company A’s open rate could be evidence of a stronger relationship with its subscribers and greater anticipation, but Company B’s content is more compelling – pulling more of the people who read it to take action.

3. Unique and Gross Clicks.

The number of “Links” reported by Real Magnet Overview Tracking Page is the number of people who clicked on one or more links within your message. You can drill down into your Links metrics to see these Unique Clicks (the total number of clicks excluding multiple clicks of the same link) and also Gross Clicks (the total number of clicks including multiple clicks of the same link).

Real Magnet Link Tracking

In the example above, Company A might find that its 500 recipients who clicked through actually generated 600 Unique Clicks and 700 Gross Clicks. That means that many of its subscribers were reading the email, clicked through, and then returned to the email to either click on something else, or to click again on the same link later on. The larger the difference between the number of Links and the Unique and Gross Clicks, the better your content is working to compel action from your recipients.

4. Social Clicks.

If your message includes links to follow your organization in social channels like Facebook and Twitter, or links to Real Magnet’s SWYN (Share With Your Network) feature, the activity around these social icons can also telegraph engagement. The easiest way to get a sense of the effectiveness of these icons within your message is to use Click-View tracking, which is linked by the thumbnail of your message on the top level of Message Tracking. You’ll see how many clicks the Facebook and Twitter and other social icons attract.

Z_social

Activity here is evidence of your most engaged subscribers, as they are the ones who are most likely to forge a connection with your organization in addition to the email, or pass along something you’ve sent to their friends and colleagues.

5. Recipient Level Tracking. You can run extremely informative reports with Recipient Level Tracking. One of my favorites to measure engagement is to quantify the number of subscribers who click-through emails on a regular basis. Customize a report to show how many recipients have clicked 2, 3, 4, 5 or more times in the past 10 messages, and compare these quantities to your total subscriber base. Very quickly you’ll have a sense of how large your most active and engaged population is. You can even drill down into these reports to identify who these subscribers are, to target them for other high-engagement campaigns. (There is an added cost for recipient level tracking because of the costs associated with keeping such a high volume of data available and current for immediate reporting. Contact your account manager for details.)

Autosave, Session Restore Now Live in Real Magnet!

Monday, July 19th, 2010

For various reasons, some of you have lost message content while working in Real Magnet. We realize how frustrating this is and have made changes to reduce, if not eliminate, these occurrences. Specifically, autosave and a process for recovering content upon accidental log out has been added to Real Magnet.

Autosave Feature

As the name implies, the new autosave feature automatically saves your content. It does so every two minutes. By default, autosave is off. To enable it, simply select the “on” option from the autosave pull-down menu in the upper left corner of the WYSIWYG editor. Autosave is currently enabled with our WYSIWYG blank templates and not with Active Preview, Copy/Paste or our Plug and Play templates. This setting is defined on a user basis (i.e. you can have it on and your colleague can have it off) and Real Magnet will remember your setting each time you log in.

Auto-Save Screen

You’ll also notice that when content is saved (either manually by clicking the Save button or via autosave), it does so in a more seamless fashion. Before, you’d see the entire edit page refresh. Now, instead, you’ll see the language in the “Save” button change to “Saving…” And perhaps more importantly, a “Last Saved” time stamp is displayed adjacent to the “Save” button showing the last point in time at which the content was saved.

Session Recovery

The second part of the upgrade is a process for protecting your content against accidental log outs. Previously, if you were logged out, you’d be thrown back to the log in page and any content that wasn’t saved was lost. With this enhancement, our system will detect that you are no longer logged in and will guide you through the process of logging back in, WITHOUT LEAVING THE EDITING PAGE! You’ll be logged in on the editing page where you can immediately save your content and go back to work.  Just follow the steps outlined in the screen shots below to restore your session.

Step 1: Session Log out/Expiration Screen

A pop up window will appear notifying you that you’ve been accidentally logged out.  Select the Click “here” link in Step 1.

Session Restore First

Step 2: Log in Screen

Enter your log in information in the pop-up window.

Session Restore 23

Step 3: Return and Close Session Log out/Expiration Screen

You’re taken back to the Session Log out/Expiration Screen.  Close it by clicking the “x” in the upper right corner.

Session Restore First

Step 4: Save Your Work!

Once back at the editor, SAVE YOUR WORK and you’re good to go. With Autosave and Session Restore, your message and hard work is well protected.

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If you have any questions about this upgrade, please contact us at support@realmagnet.com or call 301-652-5074.

– End of tutorial –

Mobile Phones as Payment Powerhouse

Wednesday, July 7th, 2010

Real Magnet is gearing up to release a mobile tool kit that provides a mobile web version of your message, mobile tracking analytics and enhanced mobile email deliverability testing.  The mobile field is dynamic and innovating in many diverse areas.  In David Gammel’s piece below, he explains how your cellphone might eventually become your mobile wallet. Stay tuned to Real Insights to learn more about our upcoming mobile release!

We’ve already seen music players and cameras merging with the cellular phone over the past several years. The wallet is not too far behind.

Mobile phones in Europe and Asia are very commonly used like a check card is in the U.S.: a simple and easy way to pay for daily goods and services. Internet connected smart phones allow the devices to be plugged directly into banking or simply charge the payment to the mobile account. It’s like being able to make calls with an American Express card.

In the United States, the American Red Cross drive to raise relief money in response to the Haiti earthquake (which raised millions of dollars in just days with no advertising campaign) is a peek into the future of how organizations will raise funds and collect payments for many goods, services and causes.

A few things to consider about this coming change in the U.S. market:

Mobile communication strategies are critical for driving mobile payments. How will you drive messaging and next actions to the mobile devices of your best members or constituents?
Conferences and trade shows are likely to be key areas for driving impulse payments. Mobile payments allows immediate action even while strolling down an exhibit hall alley.
Your technology and banking infrastructure will need to be prepared for this form of payment and will need to be flexible to take advantage of rapidly evolving technology and purchasing behavior.

By C. David Gammel, CAE, president of High Context Consulting and author of the book, “Online and On Mission: Practical Web Strategy for Breakthrough Results.” You may contact David at david@highcontext.com.

New Measures Will Protect Against Content Loss

Wednesday, June 30th, 2010

For various reasons, some of you have lost message content while working in Real Magnet. We realize how frustrating this is and are adding new functionality to reduce, if not eliminate, these occurrences.  Specifically, we’re adding an autosave feature and a process for recovering content should you get logged out. These features will be coming soon.

Autosave Feature

As the name implies, the new autosave feature automatically saves your content. It does so every two minutes.  By default, autosave is off. To enable it, simply select the “on” option from the autosave pull-down menu in the upper left corner of the WYSIWYG editor. Autosave is currently enabled with our WYSIWYG blank templates and not with Active Preview, Copy/Paste or our Plug and Play templates.   This setting is defined on a user basis (i.e. you can have it on and your colleague can have it off) and Real Magnet will remember your setting each time you log-in.

autosave

You’ll also notice that when content is saved (either manually by clicking the Save button or via autosave), it does so in a more seamless fashion. Before, you’d see the entire edit page refresh. Now instead, you’ll see the language in the “Save” button change to “Saving…” And perhaps more importantly, a “Last Saved” time stamp is displayed adjacent to the “Save” button showing the last point in time the content was saved.

Session Recovery

The second part of the upgrade is a process for protecting your content against accidental log outs.  Previously if you were logged out, you’d be thrown back to the log in page and any content that wasn’t saved was lost.  With this enhancement, our system will detect that you are no longer logged in and will guide you through the process of re-logging WITHOUT LEAVING THE EDITING PAGE!  You’ll be logged in back on the editing page where you can immediately save your content and go back to work.

If you have any questions about this upgrade, please contact us at support@realmagnet.com or call 301-652-5074.

The Increasing Importance of Mobile Email

Tuesday, June 29th, 2010

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A study from Litmus has shown that the iPhone’s email client already ranks in at number 5 with a 4% market share of the total email client environment. This is indicative of a broader shift of how recipients are viewing email messages. The iPhones mail client is already within the top 10 email clients after 3 years of being on the market.  With the successful launch of Apple’s iPhone 4, it is a sure bet the iPhone’s email client will rise higher on this list as time goes on.  As phone manufactures shift their resources into this area of the cell phone market and more consumers purchase smartphones we’ll see many other mobile inboxes competing in the top 10 clients.

Getting More Out Of Real Magnet

Wednesday, June 23rd, 2010

A few days ago, I met one of our most engaged customers.  He’s an avid user of our event registration module and wanted to set up a new account.  I handed him a standard contract, which was recently updated to include a listing of ALL of features that can be turned on and off in Real Magnet.  He was floored when he saw it!  He had no idea that many of these features even existed.

Did you know that an email containing summary tracking information can be triggered to you, your team members, and supervisors at a time you determine (e.g. 2 hours, 3 hours, etc.) after a message is sent?  How about the ability to “link unsubscribe groups” so that if a recipient unsubscribes to one group, he or she is automatically unsubscribed from other groups?

The Real Magnet application is chock-full of helpful features just like these and they’re listed below.  I strongly encourage you to take 5 minutes to peruse these lists (one is for free items, the other is for items with a cost) and the odds are you’ll find a few gems that can save you time and/or make your email marketing more effective.

View Real Magnet’s Free Features (Download PDF Version)

View Real Magnet’s Pay-For Features (Download PDF Version)

Questions?  Contact us at support@realmagnet.com or call 301-652-5174